Vendor Rules 2018

All vendors must agree to these rules as a condition of being a vendor at Bricks By The Bay.

1.  Vendors must comply with LEGO®'s altered brick policy:

Every item consisting of or containing LEGO® products that have been engraved, printed upon, cut, drilled, glued, painted, or in any way altered must be clearly labeled on the item or on the packaging of the item: "This is not a LEGO® Product. These are re-used LEGO® elements that have been repackaged or altered from their original form. LEGO® is a trademark of the LEGO® Group, which does not sponsor, authorize or endorse this product. Neither the LEGO® Group nor Bricks By The Bay are liable for any loss, injury or damage arising from the use or misuse of this product."

2.  Vendors are responsible for the security of their merchandise and possessions at all times. While reasonable precautions are taken by the convention center to ensure the ballroom is secure outside of selling hours, neither Bricks By The Bay, the convention center, or the hotel assume any liability for theft of, or damage to items. In short, do not leave valuables unattended in your booth. The Mission City Ballroom will be unlocked at 8:00 AM on Friday and 7:00 AM on Saturday and Sunday. The Mission City Ballroom will be locked on Friday and Saturday at midnight.

3.  Vendors may not under any circumstance sell any item given or sold to them by Bricks By The Bay. This includes items from the goodie bags, door prizes, or swag (shirts, pins, badges, minifigures, etc.) LEGO’s convention support rules prohibit event kits from being sold by anyone other than Bricks By The Bay. Further, vendors may not purchase items from attendees for resale that attendees received for free from Bricks By The Bay. Vendors found to be in violation of these rules will have the item/s confiscated by Bricks By The Bay staff and will be disqualified from becoming a vendor at Bricks By The Bay 2019. Bricks By The Bay takes this very seriously. 

4.  Vending Hours: 

Thursday July 12 - No Vending

Friday July 13 – Must be open for sales to attendees by 2:00 PM until the dinner break. Optional after the evening ceremonies.

Saturday July 14 - Must be open by 8:00 AM for attendee sales. The public will have access from 10:00 AM to 5:00 PM. Optional after the evening ceremonies.

Sunday July 15 - Must be open by 8:00 AM for attendee sales. The public will have access from 9:00 AM to 5:00 PM. 

5.  Teardown: All vendors must completely vacate the Mission City Ballroom by 8:00 PM on Sunday. Any fees incurred by Bricks By The Bay from the convention center for failure to comply with the 8:00 PM deadline will be charged to those vendors still remaining at that time.

6.  Vendor merchandise must consist of LEGO® products and accessories or be in some way related to LEGO®.

7.  No selling of food or drink without express permission of the convention center and Bricks By The Bay, Inc., and any food or drink sold must be LEGO®-themed.

8.  The hotel strictly prohibits gummed stickers or labels. Sponsors and vendors may not distribute promotional gummed stickers or labels! Signage may only be affixed to the walls of the hotel or convention center by Bricks By The Bay Director approval in accordance with venue policies.

9.  Vendors are responsible for compliance with the State of California, County of Santa Clara, and City of Santa Clara laws and regulations regarding business licenses, seller permits, etc.

10. Seller's Permit. A seller’s permit is available at no charge from the California State Board of Equalization, and under California State Tax Law, Publication 111, is absolutely required to sell anything at Bricks By The Bay. Vendors who sold at Bricks By The Bay 2017 are not required to submit their permit as we have them on file. Vendors who did not sell at Bricks By The Bay 2017, or applied and canceled must provide a pdf, jpg or other visual proof of their seller’s permit in their application, or they will receive noticiation that their application has been deleted. The permit must list the address as Santa Clara Convention Center, 5001 Great America Pkwy, Santa Clara, CA 95054.  You can amend your permit to have the convention center's address as a sub location if you already have a permit. THERE WILL BE NO EXCEPTIONS TO THIS REQUIREMENT. Get yours online at 

11. Each staff person you have working at your booth must have either a Vendor Badge or a full convention Attendee Badge. Vendors may request the number of badges they need at no charge, but will incur a $5.00 charge for replacement of lost badges at the convention. See the check-in desk to replace a lost badge. A Vendor Badge grants access to the Mission City Ballroom for Vending and the Grand Ballroom for viewing the MOCs. Participation in all other convention activities requires an Attendee Badge.

12. Electricity will be available to vendors in the Mission City Ballroom if requested, and will incur a fee of $50.00. Please bring an extension cord and a power strip if needed. Extension cords will not be provided. 

13. Due to safety concerns and fire code requirements, tables, chairs, merchandise, signage, etc. may not extend outside of the allotted space under any circumstances. Bulk brick vendors must design their space to allow for their customers to remain within the allotted vendor space and out of the aisles. This is required at all times, but is particularly important on the public days.

14. First-time Bricks By The Bay vendors will be limited to one 8’ x 8’ booth, unless otherwise offered by Bricks By The Bay.

15. Vendor booth size requests will be awarded solely at the discretion of Bricks By The Bay and may be smaller than you request in your application.

16. Warning: If not operational by 2:00 PM on Friday, you may be disqualified as a vendor for Bricks By The Bay 2019. Hardship exceptions may be granted on a case-by-case basis. Access to the Mission City Ballroom is available Friday at 8:00 AM for set-up. You may begin selling as soon as you are operational.

17. Please treat your customers and our guests with respect. There were numerous complaints from the public in previous years regarding rudeness of vendors. Bricks By The Bay will not welcome back vendors who treat our guests with disrespect.





Convention Activities